As per Market Decipher's analysis, the pet care industry in India was expected to reach a significant value of Rs 7,400 crore by 2021. Forecasts show an impressive development trajectory, with Rs 21,000 crore being the target market size by 2032. According to Market Decipher's extensive analysis, a strong Compound Annual Growth Rate (CAGR) of 19.2% is predicted for the projected period of 2022 to 2032. This enormous growth is a reflection of the changing dynamics and growing demand in the Indian pet care industry.
Varun Sadana, Vineet Khanna, and Aman Tekriwal are the Co-Founders of Supertails.
Aman Tekriwal, Vineet Khanna, and Varun Sadana, Co-Founders of Supertails (Left to Right)
Coworkers Varun and Vineet at Licious had a similar passion for pursuing business concepts in 2017. Developing a platform for pet care was one concept that struck a chord with them. The team made the decision to go on with this project after realizing the increasing tendency of people to adopt dogs for mental well-being, particularly during the pandemic. Following their departure from Licious in January 2021, they held conversations with a large number of pet parents, speaking with over 300 people. After these discussions, they determined that there are two main categories of needs for pet parents: the first covers food, nutrition, training, and healthcare; the second covers grooming, boarding, travel, insurance, and other services. This in-depth knowledge of the pet care industry served as the basis for Supertails, a startup committed to offering a comprehensive answer to the many demands of pet owners.
At Supertails.com, our vision is to create a platform that makes their (pet parents) lives easier. From providing pet nutrition to round-the-clock pet care and consultation, our aim is to build a platform that integrates products, services, and communities,” said Supertails.com co-founders Varun Sadana, Aman Tekriwal, and Vineet Khanna.
Supertails is an ecosystem of support for pet parents. It aims to provide everything that a young pet parent may need to raise a healthy and happy pet, whether it’s a platform where they can discover the widest range of pet supplies, get on demand online vet consultations, or speak to pet behavior experts to bond with their pets and train them better. Their USP is that it brings it all together in one place, where, beyond 1:1 consultations, pet parents can learn about caregiving better through content on social media. They believe that the increase in pet population in India is going to be geared toward Gen Z and the millennial segment. Due to this, Supertails was created as a platform that could ensure accessibility with a complete online presence.
Supertails uses a strong business-to-consumer (B2C) business model, establishing itself as a cutting-edge online marketplace serving the growing pet parent population. Supertails provides an easy and all-inclusive one-stop solution for pet food and supplies, catering to the changing needs of pet owners. The B2C strategy places a heavy emphasis on direct communication with end users, which enables Supertails to build a close-knit relationship with pet owners. Supertails provides a smooth and intuitive experience for its consumers by utilizing its digital platform to offer a wide selection of pet care items and necessities. The company's business model highlights its dedication to offering pet owners a comprehensive solution, in line with the expanding need for easy and specialized services in the pet care sector.
Supertails makes money from different resources; some of the prominent ones are listed below: Sales of Pet Supplies: Makes money by selling products for pets, such as food, toys, and accessories. Veterinarian Consultations Online: Levies charges a fee for its virtual consultation services, which include professional advice on pet health. Services for Pet Training: Programs for pet training that are profitable, meet a variety of pet needs and habits, and add revenue.
Supertails faces a significant task in changing consumer attitudes about the pet care sector. After they make the move from being pet owners to adopting the position of pet parents, the next step is to provide them with the necessary information to become competent pet parents. Supertails, a forward-thinking company, aims to spearhead this revolutionary change by providing reliable information, making sure that being a pet parent is not only fun but also responsibly directed. Supertails faced challenges as they grew, mainly with implementing order synchronization and integrating new platform capabilities. Sadly, the results of these efforts were disparities in inventory and sales data, which delayed order fulfillment. Supertails strategically tackled operational inefficiencies and implemented solutions to improve overall platform efficiency and optimize operations in order to overcome these obstacles.
Supertails has raised $28.4 million from investors in four funding rounds.