Background

The story of Bingo Restaurent began out of a garage space at Dum Dum , Kolkata in March 2003. Five friends
from diverse backgrounds with no formal F & B training but having a passion for food and people, reckoned from
their own personal experiences that there was a vacuum in Kolkata for simple 'home style' indian food. The
revolves around a widely travelled cook who returns to his
native land with a signature culinary style. The business model was inspired by the charming old world concept
of 'pice hotel"and moulded to the requirements of the day.
Within a month of opening the first outlet, Bingo struck a chord with the masses. A combination of
filling up the vacuum in the market along with the food, the brand name, the affordability, the simple
environment and a bit of media information...all these played a role in attracting the crowds.
Thereafter the story changed completely...by May 2003 we had huge crowds waiting outside our little outlet on
the weekends...it was embarrassing and a time had come to think ahead. In the course of the next few years the
market driven demand resulted in Bingo's expansion in Kolkata. The team evolved into a structured
format in marketing, operations and CRM areas. The customers...foodies from all over India and many parts of
the world including celebrities from different walks of life...contributed immensely in establishing
Bingo. The media also played a major role in promoting brand Bingo.